Very bad localization settings
First Im from Portugal and living temporarily in Poland. Theres is no region of Poland so I choose Germany since is near. The language changed to German instead keeping the language of my phone like Apple guidelines. After I removed and downloaded the app to choose UK since to be in english. I choose UK and is sending me to an app in AppStore that is available only in AppStore of England.
Conclusion: This app is not prepared for foreigners that are living temporary in another country that dont speak the native language. Even if we speak english, we cannot install. Im an iOS developer so I think you should just use localized strings as they are meant to be used and remove this choose region.
Ricardo Anios about
H&M, v2.15.0